Marketing Executive - #1093289

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence. 

JD

- Develop and execute comprehensive digital marketing strategies, ensuring timely delivery and alignment with objectives.

- Plan and manage marketing campaigns and budgets across digital channels, including social media, email marketing, and online advertising.

- Strategically plan and allocate budgets for each campaign and channel to maximize ROI

- Conceptualize & develop compiling content for digital campaigns including posts, videos, images, and infographics.

- Oversee daily digital marketing and social media operations, including project management, creative development, campaign tracking, and performance reporting.

- Analyze post-campaign performance using key metrics such as conversion rates, CTR, CPC, CPA,ROI etc.

- Leverage analytics tools like Google Analytics and social media insights to track performance and optimize future campaigns

- Partnership with KOLs, content creators & partners to plan, exbuild awareness & live streaming initiatives . 

- Plan, execute, and manage live-streaming content to promote products/services, interact with audiences, and drive sales.

- Work closely with internal teams to develop and execute social media campaigns aligned with sales objectives

- Conceptualise , plan, shoot, and edit high video content and photographs

- Handle day-to-day activities related to all digital marketing & social media initiatives, including project management, creative development, campaign tracking, and reporting.

- Oversee and manage any additional digital & marketing projects assigned

- Ensure all digital and social media campaigns are effectively executed and optimized.

- Demonstrate strong multitasking abilities and meet deadlines in a fast-paced environment.

Requirements

- Minimum Diploma holder in Marketing/ Marcom/ Sales & Marketing / Ecommerce or related discipline.

- 2-3 years of relevant work experience in digital marketing, social media, or a related role.

 - Experience managing social media platforms and engaging with customers

- Proficiency to use analytics tools like Google Analytics, SEO, social media insights, and other web analytics platforms.to track performance and optimize future campaigns.

- Experience with SEO/SEM, Google Analytics, Meta and CRM software.

- Experience in A/B testing and data-driven campaign optimization.

- Creative, innovative, and results-oriented mindset, with a strong sense of teamwork.

- Build, plan and implement the overall digital & social media marketing strategy

- Manage all digital marketing & social media channels

- Proficiency in using analytics tools to track performance and optimize strategies.

- At least 1 years of hands-on experience with SEO/SEM, Google Analytics and CRM software.

- Possess an enthusiastic, fun and positive attitude, with a strong sense of teamwork.

- Creative, ideas creation, innovative, meticulous and results-oriented

- Candidate with agency, e-com, fashion and retail experience will be an advantage

Work Location: Ang Mo Kio