Event Manager - #1092172

INNOVATION IS IMAGINING WHAT NO ONE ELSE CAN.

SHARE YOUR PASSION.

At the BMW Group Asia, everything starts with passion. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together.

Experiential Marketing Manager

What awaits you?

• Develop & implement experiential marketing activities (e.g.: Motorshows, Drive Events, BMW Golf Cup) to build the BMW brand and support retail performance.
• Events & Product Launches:
• Conceptualize, plan & execute experiential activities for Singapore National Sales Company (NSC).
• Conceptualize, share best practice examples, train and enable experiential activities in 13 markets of the Region South East Asia
• Partnership & Sponsorship Opportunities: Negotiate with partners/organizers on entitlements & implement activities.
• Conferences & Incentive Trips: Organize itinerary & manage for BMW Asia centrally organized trips/conferences.
• Experiential Marketing Planning: Establish Singapore NSC annual event strategy, with clear prioritization, objectives, and key measurements of success.
• Experiential Marketing Execution: Support brand development initiatives for Singapore NSC, including information alignment and communication with Singapore dealer(s).
• Experiential Marketing Performance Steering: Define key performance indicators & track post-event performance of NSC Singapore but also of the 13 markets of the region.
• Experiential Marketing CI/Tools/Channels: Source for relevant strategic partners, alternative experiences (i.e. digital tools, venue, etc). Provide template & guidance for retail marketing to implement Singapore NSC experiential activities across other BMW Asia markets.
• Budget Management: Manage experiential marketing budget to achieve accurate planning & maximum return on investment.

What you should bring along?

• Field of study in Management, Business administration or proven ability in similar function.
• At least 5 years of experience in planning and successfully executing events (of national scale of ~0,2-1 mil SGD involving 2-3 agencies at the same time)
• Strong planning skills and agency steering skills, detail-oriented & good time management.
• Leadership skills: at least 2 years of leading teams of some sort
• Ability to analyze situations and adaptable to changing environments.
• Strong holistic business judgement; understanding of commercial & financial aspects. Excellent budget management skills.
• Professional & persuasive communicator. Ability to motivate people.
• Strong luxury brand knowledge and experience in event management.
• Proficient in MS Office Suite.

We encourage diverse candidates with diverse backgrounds to apply!