Assistant Manager/Manager, Marketing - #1092081

About MOHH

MOH Holdings is the holding company of Singapore’s public healthcare clusters and key corporate entities. Sharing the Ministry of Health’s vision to champion a healthy nation and ensure that our people live well, live long and with peace of mind, our role is to enhance public healthcare performance by unlocking synergies and economies of scale.

Roles and Responsibilities

To develop and execute marketing initiatives that will contribute to the outcomes of national-level public healthcare campaigns, such as I Feel Young SG (a successful ageing campaign) and Care to go Beyond (a branding campaign for the healthcare profession).

The scope of work includes:

Develop a national-level campaign strategy to achieve KPIs

• Develop sustainable, insights-driven marketing strategy to fuel go-to-market plans, in order to meet business objectives
• Manage campaign design and execution, in partnership with the appointed creative, media and event agencies to ensure timely delivery of quality and innovative campaigns
• Drive and execute pre-and-post campaign or audience research surveys to measure campaign effectiveness and impact. (This is done with the support of third-party research agencies and could be in the form of brand audit/ perception studies.)
• Effectively manage a wide range of stakeholders (internally and externally) to drive alignment and collaboration

Lead and drive execution excellence of campaign initiatives

• Drive and implement effective above-the-line, below-the-line and digital marketing and media strategies, that drive the desired outcomes
• Effective management of budgets, procurement processes, invoicing, forecasting, accruals and project timelines to ensure timely delivery and achieve good ROI for campaign deliverables

Deliver timely campaign performance reporting

• Monitor and evaluate campaign performance against business objectives
• Constant optimisation and refining of campaign messages, mechanics and execution to meet aligned KPIs
• Develop campaign reports while providing analytical and strategic recommendations to improve campaign performance

Take on team mentorship responsibilities

· Guide junior members of the team to support their growth and development

To meet the challenges of this role, you must:

• Degree in Communications or Marketing
• Dynamic, independent and self-motivated individual who is meticulous and responsible, with a positive working attitude
• Strategic mindset with ability to make sound and quick decisions in challenging, ambiguous situations
• Forward looking, analytical and possesses strong business acumen
• Excellent interpersonal, networking and influencing skills
• Able to present and interact confidently with multiple stakeholders across all levels, to build collaborative working relationships
• Excellent written and verbal communications skills
• Strong organisational, project management and multi-tasking abilities; able to work under tight timelines
• Strong collaboration, team orientation and skilled in working within a cross-functional matrix environment
• Proficient in computer applications, including Microsoft Excel, PowerPoint and Word

Years of Experience Required:

• 6 – 8 years of proven track record in managing and executing integrated marketing campaigns in a B2C environment to achieve KPIs
• Related healthcare sector experience is a bonus.