Digital Content & Marketing Designer - #1090707

Responsibilities

• Content Creation & Strategy: Develop and execute digital content strategies that
  align with business objectives, ensuring all content supports brand messaging and
  engages the target audience
• Visual Design & Branding: Create visually compelling and brand-consistent designs
  across various mediums, including social media, websites, digital campaigns, print
  materials, and multimedia assets like videos and infographics
• Content & Design Distribution: Oversee the distribution of digital content and designs
  across platforms to enhance brand presence, drive audience engagement, and grow
  the brand's digital following
• Analytics & Optimization: Analyze the performance of content and designs using
  tools like Google Analytics, providing actionable insights to improve content
  strategies and design effectiveness
• Innovation & Trends: Stay informed on industry trends, emerging technologies, and
  design innovations to continuously enhance content and design strategies, ensuring
  the brand remains competitive and contemporary
• Adherence to Brand Standards: Ensure all content and design work adheres to
  established brand guidelines, maintaining a cohesive and recognizable visual identity
  across all touchpoints

Skills and Qualifications:

• Growth mindset with a Can-Do attitude
• Proven experience in digital content marketing with a strong portfolio showcasing successful campaigns
• Skillful in video production, graphic design, or multimedia content creation
• 2-5 years of experience with a Diploma/ Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• Excellent writing, editing, and content creation skills, with a good understanding of marketing best practices and digital marketing tools
• Strong analytical skills to interpret data and generate actionable insights for content strategy
• Excellent organizational and project management abilities
• Familiarity with HTML/CSS and basic web development is a plus