MARKETING & ADMISSION EXECUTIVE - #1090544

Job Duties and Responsibilities

Marketing Role

• Work with superior to conceptualize and develop marketing collaterals such as electronic direct mailer (EDM), advertisements, flyers, posters through in-house production and/or external production via designers / agencies.
• Ensure all marketing collaterals are within WEG brand guidelines.
• Administer WEG’s Social Media platforms such as Instagram, TikTok and Facebook, etc.
• Manage and enhance WEG webpage.
• Assist superior to research, analyse and evaluate marketing activity, including competitor analysis, student profiling and identification of potential new enrolments.
• Assist superior to evaluate the effectiveness of the marketing channels and source for cost-effective marketing platforms.

Admission Role

• Manage and coordinate the centres' enrolment enquiries from all channels and work with centres to convert them into enrolments.
• Initiate regular follow-up on prospective parents via email, telephone, social media and in person.
• Liaise and build positive relationships with various stakeholders and prospective parents.
• Facilitate the foreign student admission.

Job Specifications

• Diploma in Visual Communication, Digital Marketing, Information Technology or equivalent.
• Minimum 1 year of relevant experience.
• Experience in Early Childhood Industry will be an added advantage.
• Possess in-depth knowledge and understanding of the various social media platforms.
• A hands-on and result-oriented person
• Proficient in MS Office, Video Editing software and Web Design Tools.
• Strong Communication Skills
• Good Team Player