Asia Regional Marketing Manager - #1089356

Key Responsibilities

• Below The Line (BTL) Marketing: Develop, execute, and measure direct, targeted marketing efforts aimed at a specific group of customers/consumers
• Strategic & Tactical Planning: Develop comprehensive marketing plans that align with overall business goals, identifying key market & customer segments and opportunities for growth.
• Market Analysis: Conduct regular market analyses to track competitor activities, emerging demand, supply & pricing trends, and informing strategic adjustments and innovations.
• Regional Alliances: Identify, negotiate, and manage partnerships with regional stakeholders, including collaborations to create mutually beneficial marketing campaigns to increase brand visibility and customer acquisition.
• Pricing Strategies: Conduct regular pricing analysis and provide insights to optimize pricing models to enhance profitability while remaining competitive.
• Brand Development: Lead the development and execution of brand positioning and messaging strategies, including marketing campaigns to strengthen brand recognition and loyalty across customer segments.
• Content Creation: Oversee the development of engaging and effective content across various channels, including blogs, newsletters, and product brochures, tailored to the preferences of different customer segments.
• Performance Tracking: Utilize analytical tools to measure marketing program effectiveness, providing insights and recommendations for optimization
• Team Leadership: Be the marketing domain leader across the company and a key WOA management team member fostering a collaborative and results-driven environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of seven (7) years of experience in marketing management within the private aviation, retail or hospitality services industries, with at least three (3) years in a managerial capacity.
• Proven experience and success a MUST in executing BTL marketing campaigns, with a focus on consumer engagement and lead generation.
• Success in developing from scratch and executing local/regional marketing strategies and plans, including partnerships and pricing tactics, leading to significant brand growth
• Successful marketing accomplishments across multiple brands in same organisation are highly desired
• Experience in successful new brand launches and follow-on brand and business growth with brand loyalty is highly desired 
• Strong project management skills with the ability to coordinate multiple campaigns and events simultaneously.
• Strong analytical skills with a data-driven mindset to inform decision-making.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Knowledge of digital marketing channels and tools is a plus.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Mandarin and/or Bahasa will be preferred