Key Account Executive - #1087358

Authorized Distributor of P&G, Kellanova, Glanbia Performance Nutrition, & Ouji in Singapore

Job Summary:
As a Key Account Executive, you will play a crucial role in growing sales and managing relationships with key modern trade customers inclusive of both online & offline business of the customer(s). Your primary responsibility is to develop and maintain strong, productive partnerships that drive sales and with optimum trade promotions for our Principals' brands. You will be the link between customers, internal teams, and the Principal, ensuring the seamless execution of strategic plans and account management activities.

Key Responsibilities:

1. Account & Relationship Management:
   • Build and maintain productive, long-term relationships with key customers across modern and traditional trade channels as required by the company.
   • Understand customer needs and market dynamics to deliver tailored solutions that maximize business outcomes.
   • Be the primary contact for customers, ensuring satisfaction and resolving any issues promptly.
2. Sales & Business Development:
   • Drive business growth across multi-channel (online and offline) through effective sales strategies and execution.
   • Achieve and exceed sales targets by promoting our Principals' brands  with key accounts such as NTUC, Sheng Siong, and DFI.
   • Analyze category trends and competitor activities working closely with the Principal to identify opportunities for growth.
3. Strategic Planning & Forecasting:
   • Prepare accurate sales forecasts and volume plans in alignment with the company’s, Principal’s, & customers aligned targets .
   • Co-develop joint business plans (JBP) along with promotional calendars in collaboration with customers, Principal’s and internal stakeholders.
   • Monitor stock levels and ensure timely replenishment and availability of products.
4. Promotion & Trade Spend Optimization:
   • Plan and execute promotional activities (discounts, product placements, etc.) to drive sales and maximize ROI.
   • Analyze trade spend effectiveness and ensure promotion spending do not exceed aligned budget with the Principal.
   • Negotiate promotions & display agreements to optimize product visibility and sales impact.
5. Cross-functional Collaboration:
   • Work closely with internal teams( supply chain, finance) to ensure seamless execution of business plans and promotional activities.
   • Act as the link between customers and Principal/internal teams, facilitating communication and addressing any operational or commercial issues.
6. Data Analysis & Reporting:
   • Analyze sales data, customer performance, and market trends to provide actionable insights to both customers and internal teams.
   • Prepare and present detailed reports on account performance, identifying opportunities for growth and areas for improvement.

Requirements:

• Proven experience in FMCG account management, with strong knowledge of modern and traditional trade channels. Experience managing accounts such as NTUC, Sheng Siong, or DFI is highly preferred.
• Strong commercial acumen, critical thinking, and problem-solving abilities.
• Demonstrated leadership in end-to-end account management, including commercial and operational aspects.
• Excellent communication and negotiation skills, with fluency in English.
• Strong people management skills, with the ability to work cross-functionally and across teams.
• Proficiency in MS Office tools and strong data analysis capabilities.
• Immediate availability is preferred.